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Why I Built an AI-Powered Sales Assistant for E-commerce (And Why I’m Building It in Public)

Emin Aliyev
4 min readJan 30, 2025

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E-commerce is a dream for many entrepreneurs — an opportunity to build a brand, reach a global audience, and make money from anywhere. But after launching my own Shopify store, I quickly realized that driving traffic is only half the battle. The real challenge? Turning visitors into buyers.

After struggling with this problem myself, I decided to build an AI-powered sales assistant — a virtual AI that acts just like a real salesperson in a physical store. And instead of keeping this tool to myself, I’ve decided to build it in public, sharing my progress, challenges, and learnings along the way.

https://www.getshopline.net/

Here’s why I built it, what problem it solves, and how I hope it will help other e-commerce entrepreneurs like me.

From Startup Failures to Selling T-Shirts on Shopify

I’ve been in the startup world for a while. I launched three startups that failed and had one successful exit. After that, I decided to step away from SaaS and try something new — I started selling T-shirts on Shopify.

I figured, “How hard can it be? Set up a store, run some ads, and make sales.” I was so wrong.

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Emin Aliyev
Emin Aliyev

Written by Emin Aliyev

Founder of Murmur | Co-founder of Easymove (Acquired)| Software Developer, Growth Hacker, Marketer. Build SaaS and Marketplace startup

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