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Walking Billboards — The Journey to Winning Millennial Hearts with a Credit Card That Understands Them
At Murmur we are mastering advertising strategy for banking industry. Recently we partnered up with Fintech company who wanted to acquire more users.
Introduction
In the bustling streets of urban jungles, Fintech startup embraced the novel concept of using backpack screens for advertising — a medium that walks and talks. This was not just about brand visibility; it was about starting conversations and building relationships.
The Strategy
We launched an army of brand ambassadors — or ‘Backpack Walkers’ — across the city, each carrying a digital screen on their backpack. These screens showcased catchy, animated ads for our cutting-edge credit card, designed specifically with millennials in mind.
Engagement and Impact
The real magic happened when curiosity sparked interactions. Millennials didn’t just see our ad; they walked up to our ambassadors with questions, creating a direct dialogue about personal finance.
Statistics of Engagement:
- 75% of millennials approached Backpack Walkers after viewing the ad.
- 45% requested more information…
