Member-only story
This growth hack helped me to solve supply-side acquisition for my marketplace startup.
Marketplace startups are super hard to get off the ground, but once you solved the chicken and egg problem, then nothing can stop marketplace growth.
The most famous marketplace startups are Uber, Airbnb, Udemy. They could unlock the marketplace by implementing some hacks.
At my startup, Easymove, we were having a classic chicken and egg problem and for a long time could not figure out how to solve it and understand what is the exact problem.
Easymove is the marketplace which connects people who need truck & help with local reliable truck owners at a negotiable flat cost.
Marketplace Supply-side activation problem statement.
Supply-side: We need people who have trucks and know how to move items. Ideally, that gonna be moving companies.
But with moving companies, we got huge problems.
Moving companies do not want to charge customers flat, they want to charge hourly, want to include extra fees like mileage, truck and etc.In addition moving companies did not like that at…
