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Murmur will enrich your customer persona to improve marketing strategy by using Vision AI.
A customer persona (also known as a buyer persona) is a semi-fictional archetype that represents the key traits of a large segment of your audience, based on the data you’ve collected from user research and web analytics.
Actionable buyer personas reveal insights about your buyers’ decisions — the specific attitudes, concerns and criteria that drive prospective customers to choose you, your competitor or the status quo.
Customer Personas are very important and based on them, marketers build advertising, marketing strategy.
To build a customer persona you need to collect a lot of data like customer surveys, web analytics, real-time marketing data, etc.
Murmur is disrupting and simplifies the process of creating a customer persona by providing real-time customer and behavioral data. This helps marketers better understand their customers and react to their behavior by personalizing ads, improving conversion rate.
How Murmur enriches the customer persona?
You upload your customer persona into the Murmur platform and based on provided information platform will show you in real-time where your ideal customers are walking, hanging out in…
