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Location-Based Marketing via Murmur [Ultimate Guide]
Statistics show that the best performing and cheapest ads are location-based, which target people based on the area where they live, work and etc.
Most marketers while creating ads are focused on demographics and location or demographics and interest.
The study shows that ads perform better once marketers combine demographics, location, interest, and behavior in one ad.
The beauty of location-based marketing is that it combines all those criteria in one ad and advertisers get the best performing ads.
What is Location-Based Marketing (LBM)?
According to www.marketingevolution.com — ” Location-based marketing allows organizations to target consumers at a granular, personal level with online or offline messaging based on their physical location. Using location data, marketing teams are able to reach consumers based on qualifiers like proximity to a store, events happening in their region, and more A common way to use location data is through geofencing or geotargeting.
For example, if people visit a real estate office, in the future that office could target promotion to those users when they’re in the area to encourage them to come in and buy a home, or list their home for sale.”
