Member-only story
Local advertising ideas. How to generate leads for life insurance. [Use Case]
In this article, we will discuss and learn how to advertise life insurance business locally and generate more leads and convert them into buying customers.
Every business needs marketing in order to survive. Start small and grow fast. Be hyper targeted and start with local advertising.
Do you really need to buy Insurance Leads? Shared or Exclusive Leads?
Most internet lead companies offered shared leads meaning they sell them to more than one agent. Companies are able to make more money by selling the same to 4–8 agents. Shared leads might not be quality leads and might cost you somewhere around $30–50. The average life insurance agent gets 1 or 2 customers out of 20–30 shared insurance leads.
Now let's do some math to calculate customer acquisition cost. $30x20=$600. The math shows us that insurance agents in average pays around $600 just to get customers. Never calculated time to convert leads, travel expenses.
Exclusive leads are tougher to find and are often available with smaller lead companies that don’t have the large volume to sell shared leads. They take away the competition factor that you have with shared leads but that comes with a price. On average prices…
