I builded in-house technology for my first startup and became the blueprint future of Ad Tech.

That is so funny how sometimes internal tools which founders build to solve startup problem become the next big thing in the industry.

I am the founder of Easymove, the marketplace to connect people who need truck and help for furniture moving at a negotiable flat cost with local truck owners.

One of one biggest challenges was how to drive demand to our marketplace.

Here i will describe how we rosolved this problem and created the next big thing in the future of advertising.

Digital advertising so messy, a lot of channels and it is the whole science. If you do not know this science then get ready to waste a lot of money, like i did.

One morning my wife during the breakfast told me that we need to understands our customers, and their need for our service. The best way to to understand them it is to ask people around.

Afternoon i already had my google form ready and was interviewing all my friends in facebook, linkedin.

Questions were:
-When do you need truck and help?
-If price important concern while getting truck and help?
-Does it matter for you to get a help from person who you know or you prefer a stanger?