Member-only story
How Murmur Helped Local Turkish Coffee Shop To Grow and Win Competition with Local Starbuck.
Everyone loves coffee, in fact, 5M coffee cups sold daily in America. The most popular coffee is Starbucks and everyone knows about them.
If you are a small coffee shop and your neighbor is a big brand like Starbucks then your situation is so messed up.
As an SMB(Small, Medium Business) you do not have the money and resources to compete with giants. The only thing which can help you is building community corners.
In America, we love supporting small businesses and we truly believe that they bring huge value to our neighborhood.
In Chicago, a local coffee shop partnered with Murmur to bring local awareness and increase store foot traffic and help them compete with Starbucks.
After running, Murmur’s campaign shop increased daily sales from 30 coffee cups to 120 coffee cups. Do you agree that it is significant growth?
Here are the steps which we did:
1- First we help the owner to change messaging and personalize it to different audiences.
Because a message to a 25 years old person can not be the same as to a 45 years old person. When you…