How Murmur can help Jiobit to apply behaviour advertising tactics

In today’s series, we will study Jiobit`s current digital marketing and advertising strategies, Ad performance.
For this marketing study, we will use tools like Spyfu.com. Semrush, SimilarWeb, Surferseo, Facebook Ad Library, Algopix.

** Disclaimer: This study is not exact,legal marketing research requested by Jiobit, and all data, results are based on assumptions and research. This study has not to be conducted to hurt Jiobit as a brand. Also, this study's results might be far from the actual ad performance and marketing expenses.
The goal of this research was to learn how Murmur can help GPS tracker companies, like Jiobit, to grow.

• * This study is not official marketing or advertising research.

Introduction: Who, or What is Jiobit?

Jiobit is Chicago based startup, which provides the most durable, waterproof, long-lasting, always-on location monitor. It is a small, wearable GPS tracker. I personally love this company and use their kid’s tracker.

Jiobit`s Target Audiences.

According to Jiobit, their target audiences are families who have kids, dogs, adults & seniors who need special care.
And all marketing strategies will be around the circle of interests of this audience. Let’s segment the target audience and analyze the kids, pets audience.