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FootSense by Murmur — Revolutionizing Billboard Footfall Measurement with Wi-Fi Beacons
2 min readJun 27, 2023
- Welcome to FootSense, the groundbreaking startup revolutionizing the way billboard footfall is measured.
- We harness the power of Wi-Fi beacons to provide accurate, real-time insights into consumer behavior and engagement.
The Problem with traditional methods of measuring
- Traditional methods of measuring footfall for billboards are manual, time-consuming, and prone to errors.
- Lack of accurate footfall data makes it challenging for advertisers and agencies to optimize campaigns and maximize ROI.
- Current solutions often lack demographic information and fail to capture real-time data.
Solution
- FootSense by Murmur combines cutting-edge technology with Wi-Fi beacons to deliver precise footfall measurement for billboards.
- Wi-Fi beacons detect and anonymize MAC addresses from mobile devices in the proximity of billboards.
- Our advanced analytics platform processes this data to generate real-time footfall metrics and consumer insights.
Key Features and Benefits
- Accurate Footfall Measurement: Wi-Fi…
