99% of people skip Facebook or Youtube Ads [Research Study]

Emin Aliyev
4 min readApr 5, 2021

In this research, we wanted to understand how effective advertising on Facebook or on Youtube, and how to improve conversion rate and figure out the best performing advertising strategy.

The reason why companies advertise on Facebook, Youtube is because many people use those platforms and as advertisers, you can target people based on different criteria.

According to statistics, Youtube has 2.3 Billion users worldwide, 79% of internet users have their own Youtube account, while Facebook has 2.7 Billion

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Emin Aliyev

Founder of Murmur | Co-founder of Easymove (Acquired)| Software Developer, Growth Hacker, Marketer. Build SaaS and Marketplace startup