99% of people skip Facebook or Youtube Ads [Research Study]
4 min readApr 5, 2021
In this research, we wanted to understand how effective advertising on Facebook or on Youtube, and how to improve conversion rate and figure out the best performing advertising strategy.
The reason why companies advertise on Facebook, Youtube is because many people use those platforms and as advertisers, you can target people based on different criteria.
According to statistics, Youtube has 2.3 Billion users worldwide, 79% of internet users have their own Youtube account, while Facebook has 2.7 Billion…