99% of people skip Facebook or Youtube Ads [Research Study]

In this research, we wanted to understand how effective advertising on Facebook or on Youtube, and how to improve conversion rate and figure out the best performing advertising strategy.

The reason why companies advertise on Facebook, Youtube is because many people use those platforms and as advertisers, you can target people based on different criteria.

According to statistics, Youtube has 2.3 Billion users worldwide, 79% of internet users have their own Youtube account, while Facebook has 2.7 Billion users worldwide, and it is the biggest social media platform.

To consider this research successful we to did an interview of 1000 people. We used different Facebook groups, StartupSchool, IndieHackers, Forums, Clubhouse Room and etc.

Questions which we asked people on the Internet.

• 1-How many times a day, while scrolling Facebook feed, watching Youtube videos you skip ads? Just give an approx number.
• 2-Why do you skip ads? What is the main motivator to skip those ads?
• 3-Are those Ads in circles of your interest?
• 4-Would you like to see ads relevant to you at the right time and moment?

Our goal in asking such questions was to understand if ads have a creative, message, or platform problem. And also we tried to understand if in 2021 worth advertising more on Facebook or on Youtube.